Post by account_disabled on Feb 25, 2024 5:49:29 GMT
The them to the end of your post dont lose the visitor because they arent sure what to do next Mistake A lack of content for all stages of the customer journey One thing we often do when conducting content audits is track where in the sales funnel each page is aimed awareness consideration purchase or retention. What we sometimes find is that clients tend to have a disproportionate amount of content aimed at driving a purchase but not enough for awareness consideration and retention.
This isnt always the case particularly if they have a blog or Czech Republic Mobile Number List resources hub however the consideration and retention stages are often overlooked. While the buyer cycle is going to be different for every product its still important to have content that addresses each stage no matter how brief the stage is. Retention is a big deal too It is way more costefficient and easier to upsell and crosssell current customers than bring in new. Your customers are also less pricesensitive because they know your brand is worth it. You definitely want to provide content for this audience too to keep them engaged with the brand and find new uses for your products. Plus youve already got their contact information so delivering content to them is much easier than a prospect.
Here are some examples of content for each stage Awareness Blog posts explainers howtos etc ebooks educational webinars infographics Consideration Product comparisons case studies videos Purchase Product pages trial offers demos coupons Retention Blog posts product applications success stories etc newsletters social media content Mistake Testimonials arent used to their full potential There are so many pages dedicated solely to testimonials out there on the Interwebs. Its painful. Who trusts a testimonials page over reviews on thirdparty sites like Yelp Google one. That being said there is a place for testimonials. Its just not on a testimonials page. The best way to use a testimonial is to pair.
This isnt always the case particularly if they have a blog or Czech Republic Mobile Number List resources hub however the consideration and retention stages are often overlooked. While the buyer cycle is going to be different for every product its still important to have content that addresses each stage no matter how brief the stage is. Retention is a big deal too It is way more costefficient and easier to upsell and crosssell current customers than bring in new. Your customers are also less pricesensitive because they know your brand is worth it. You definitely want to provide content for this audience too to keep them engaged with the brand and find new uses for your products. Plus youve already got their contact information so delivering content to them is much easier than a prospect.
Here are some examples of content for each stage Awareness Blog posts explainers howtos etc ebooks educational webinars infographics Consideration Product comparisons case studies videos Purchase Product pages trial offers demos coupons Retention Blog posts product applications success stories etc newsletters social media content Mistake Testimonials arent used to their full potential There are so many pages dedicated solely to testimonials out there on the Interwebs. Its painful. Who trusts a testimonials page over reviews on thirdparty sites like Yelp Google one. That being said there is a place for testimonials. Its just not on a testimonials page. The best way to use a testimonial is to pair.